Product/Market Fit: How to find customers

Sure, you need to listen to the customer, be customer-centric. But, do you know:

• Who your customers should be?
• How to find them?
• How to know what they will actually pay for (vs. what they say they will pay for)?

Too often, technologists focus time on the product and not enough time discovering who the right customer should be. The result is excess time, effort, and money spent developing features that no one will buy.

Join Edwin Oh, MBA, managing director of Infrastructure Group,  and startup instructor at UCSC Silicon Valley Extension, for a virtual seminar to help you:

• Create a systematic way to identify core customers.
• Discover what matters to them. (Hint: It’s beyond product.)
• Learn practical tips on gaining traction with early evangelist customers.
• Figure out who to listen to (and, more importantly, who to ignore) in shaping your product design.

NEW STARTUP SERIES

Bring your questions and learn about Edwin’s new live-online course, Customer Discovery in Product/Market Fit, starting Feb. 9.

ENROLL TODAY!

This is the first course in a new Silicon Valley Startup series, a joint project with Silicon Valley Ignite.

PRESENTER

EDWIN OH, MBA, managing director of Infrastructure Group, has more than 30 years of experience in technology commercialization, including as CEO of multiple small public and private companies. His company provides marketing and business services to early stage startups in Silicon Valley. He earned master’s degrees in business and chemical engineering from Stanford University and a bachelor’s of science degree from Massachusetts Institute of Technology.